For 25 years I've built things in tech. Some things you've probably used. Some things that never saw the light of day. These days I do some of that still — and I coach people in tech so they don't get stuck, don't burn out, and can grow into the kinds of leaders they actually want to be. Because that part matters too.
Work with me →Leah Farmer is a senior technology executive and ICF PCC-certified coach with 25 years of experience building products and leading teams — including at Amazon, Expedia, and two Sequoia-backed startups. She currently serves as a fractional CPTO at a travel startup, and works as a coach with the builders of the tech world: product managers, engineers, designers, founders, and the leaders who work alongside them.
She deliberately keeps a foot in both worlds. Leading teams keeps her close to the real challenges her coaching clients face — the organisational dynamics, the craft decisions, the pressure of shipping. Coaching keeps her honest about the human side of leadership. She is based in Cardiff, Wales.
Beyond the work
I'm a sister, an aunt, and a devoted friend. I've lived in Seattle, Stockholm, Denver, Berlin, and London — and I've landed, by choice, in Cardiff. I wanted space, countryside, and a smaller city after years of big ones. Cardiff gives me all of that, plus easy access to some of the most beautiful coastline in the world.
I grew up in California but New Mexico is where I lived the longest and it still feels like home. I miss the skies and the green chilli more than I can explain. I learned to swim in the Caribbean — my parents were missionaries and Honduras was part of my early life. Water has felt like home ever since.
I have two cats, Oliver and Lucy. I love books — fiction, nonfiction, business, all of it. I write, I journal, I follow the moon. I'm drawn to the mystical and the intentional. I meditate. I set intentions. I believe there's more going on than most spreadsheets account for.
If you want to read more of my writing, you can find me on Substack. I also host One Question — a weekly podcast where I ask one question to one interesting person. You can connect with me on Instagram too.
I also built Need a Pep Talk — a free tool that writes you something honest and warm when you're having one of those days. Because sometimes that's exactly what's needed.